CRM Modernization

Transform your CRM from a system of record into a system of intelligence with automation, NLP search, and AI-driven insights.

CRM Modernization

Automate the Admin

We remove manual updates with workflows, AI summaries, and guided next-best actions across sales and support.

Unified Data

Connect CRM, ERP, marketing, and billing to create real-time, trustworthy dashboards that drive action.

Discovery & Process Audit

We map your current sales, marketing, and support processes to identify manual steps, duplicate data entry, and blockers to velocity.

This audit informs an automation backlog prioritized by ROI, effort, and risk to deliver quick wins early.

Automation Blueprint

We design event-driven workflows for lead routing, opportunity hygiene, renewals, and escalation management with approvals and SLAs.

Bots summarize calls and emails, update fields, and trigger playbooks, reducing rep admin time by 30–50%.

NLP Search & Intelligence

We implement semantic search over notes, emails, and tickets so teams can ask questions in natural language and find answers instantly.

Dashboards surface risk signals, pipeline health, and churn predictors to enable proactive action.

Integration Patterns

We connect CRM with ERP, billing, marketing automation, and data warehouses using robust integration patterns and retries.

Event buses ensure consistency while keeping systems decoupled for resilience and scale.

Change Management

We deliver enablement playbooks, admin handover, and governance so adoption sticks beyond launch.

Role-based training, in-app guidance, and usage analytics ensure teams use the new workflows effectively.

KPIs & ROI Tracking

We define KPIs—cycle time, win rate, time-to-first-response, CSAT/NPS—and track improvements post‑launch.

Cohort analysis and A/B experiments quantify the impact of automation on revenue and retention.

Key Benefits

  • Higher rep productivity via automation
  • Better visibility with unified pipelines
  • Personalized engagement using AI

Use Cases

  • AI assistants for opportunity updates
  • NLP search across notes and emails
  • 360° customer view across ERP and billing

Results

We implemented workflows, summarization, and NLP search with clear governance—raising CRM accuracy and freeing reps from admin.

  • Rep Admin Time: -32%
  • Data Completeness: +44%
  • Lead Response Time: -25%

Frequently Asked Questions

Which CRMs do you work with?

Salesforce, HubSpot, Zendesk, Freshworks, and custom CRMs.

How fast to see value?

2–6 weeks for pilots focused on automation and analytics; scale in quarterly increments.

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